You close the calls. We do everything else.
Earned Traction puts you in front of buyers who can pay you, in your voice, enhanced. We do everything from making first contact, to keeping you in front of prospects so they’re already sold by the sales call. Your part? 45 minutes a month. Our target is agreed in writing and met by day 60, or we work free until it is.
20 minute breakdown of your own pipeline, no pitch.
You already know your buyers are on LinkedIn
You post when you find a spare hour, and somehow that hour turns into three... and what comes back is 40 likes and a couple of “great post!” comments, all from peers, but none from anyone who could actually buy from you.
Maybe you’ve tried outbound too, or paid someone to run it for you, and then winced reading messages that sounded nothing like the way you talk.
And the fix everyone keeps selling you is worse than the problem, because both versions of it cost the same thing: either you carve out 15 hours a week to become a LinkedIn personality, or you hire an agency and spend hours managing them instead.
You have a company to run.
The real fix is simpler than both.
The mechanism
The Traction System
Step 1
Your voice, enhanced
Week one is a deep dive into your stories, your angles, and the opinions only you can hold. We turn them into your Enhanced Voice System: it is your voice, refined and consistent, landing better than you have time to make it land. Nothing publishes without your approval. Your time cost from then on: one relaxed 45-minute conversation a month.
Tap to speak
Step 2
Attention, earned
16 posts a month go out in your enhanced voice: posts that educate, posts that tell your story, posts that sell. They are aimed at one scored list of the people who can actually pay you, not an audience of applauding peers. Your buyers see you in their feed before any message ever lands.
Educates
Tells your story
Sells
One list. Your buyers, warming with every post.
Step 3
Calls, booked
Our personalised, automated outreach works the same list your content just warmed, with every lead scored so the readiest buyers come first. Fewer than 10,000 people run a system like this on a network of 310 million monthly actives. By the time a call lands on your calendar, they’ve been reading you for weeks.
Reply, day 12
“Been seeing your posts everywhere. What does Thursday look like?”
Booked while you were selling.
What you get
Everything exists to put qualified calls on your calendar
Enhanced Voice System
A week-one deep dive becomes your voice, refined. It reads like you on your best day, because the raw material is you, on tape.
Personalised, automated outreach
The uncrowded channel, run through our software under limits a careful human would keep. End to end, without you.
Post archetypes built from your stories
Repeatable formats matched to your buyers, so your content stops earning applause and starts earning replies.
16 posts a month, approved by you
Two educate, one tells your story, one sells, every week. Your feed presence back, without writing a word.
Show-Up & Nurture Sequence
Booked calls become held calls. No-shows stop eating your pipeline.
Agentic lead scoring
AI ranks every buyer on your list by how ready they are, so effort lands where the money is.
Quarterly System Teardown
A recorded audit of your full funnel with specific fixes, so the system compounds instead of drifting.
Reply Playbook
What converts in founder inboxes right now, so a warm reply never dies from a bad answer.
Once the ball is rolling and the next step makes sense: thought-leader ads behind posts already proven organic, and your enhanced voice extended to email for multichannel acquisition.
The guarantee
You win before we do
Defined in writing
Your qualified call gets defined before anything launches. Your deal size, your buyer, your bar.
Bounty per meeting held
Part of our pay is a bounty per qualified meeting you actually hold. Not booked, held. If your calendar stays empty, so does that part of our invoice.
Free past day 60
If the target we agreed isn't met by day 60, we keep working free until it is. Your only obligations: the monthly conversation and 48-hour approvals.
Questions, answered
The questions you’re already asking
That's the whole craft, and the reason Earned Traction exists. Your enhanced voice is built from hours of how you actually talk, and nothing publishes without your approval. Anyone can make AI write. Making it unmistakably you is the part we've made our own.
Your calendar, with buyers on it
Qualified sales calls, defined in writing, on your calendar by day 60 or we work free until they are.
Every enhanced voice is built from scratch around one person, so we run a small roster. When it’s full, the next spot opens when a build finishes.
20 minute breakdown of your own pipeline, no pitch. You leave with a plan and a straight answer on fit. Prefer to type? Two minutes here.